Fortress Surgeon Digital Marketing, a surgeon digital marketing agency, introduces a broadened search engine optimization solution for plastic surgeons, concentrating on on-line exposure, patient engagement, and practice growth. Lauren's focus on ROI and enthusiasm for finding the critical details that transform campaigns from good to wonderful consist of creating a grand range multivariate test framework utilizing fractional factorial analysis for recognizing ROI capacity in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and creating an estimate technique for predicting ROI prior to media investment.

A 25-year expert in the health care marketing and advertising room, Tracey began her career as an agency account individual for a selection of pharma brands and later on spearheaded the marketing effort to release a first-of-its kind website in the eyeglasses and eyecare space.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, a basic distinction in the sector. She believes Underscore is the design for how media and advertising and marketing companies should, and will, evolve in the future.

While at Underscore, she invested three years showing Online search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years earlier, when they figured out just how to map Nielsen information to Yahoo's audience base and confirm out ROI from digital media to retail acquisition.