Citadel, a Fortress Surgeon Digital Marketing electronic marketing company, introduces a broadened search engine optimization solution for cosmetic surgeons, concentrating on on-line visibility, person involvement, and practice growth. Lauren's focus on ROI and interest for locating the important information that transform campaigns from excellent to terrific include creating a grand range multivariate examination framework making use of fractional factorial analysis for recognizing ROI capacity in digital media across Pfizer Rx brands within the Pfizer for Living profile, and establishing a projection approach for predicting ROI prior to media financial investment.

One of the important things Martin enjoys most regarding his role is the possibility to research and understand the subtleties of both new and established markets, and with expanding his understanding of them search for the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's focus on data driven programs and ROI measurement, a basic distinction in the market. She believes Underscore is the version for exactly how media and marketing companies should, and will, evolve in the future.

While at Underscore, she spent 3 years educating Online search engine Marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years back, when they determined exactly how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail purchase.