Citadel, a specialist electronic advertising and marketing firm, introduces an expanded SEO solution for cosmetic surgeons, focusing on on-line exposure, individual engagement, and method growth. Lauren's concentrate on ROI and enthusiasm for finding the vital information that transform projects from great to wonderful include creating a grand scale multivariate examination structure utilizing fractional factorial evaluation for recognizing ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and developing a forecast approach for predicting ROI before media investment.

A 25-year expert in the health care marketing and advertising room, Tracey started her career as a firm account person for a variety of pharma brand names and later led the advertising and marketing initiative to release a first-of-its kind portal in the eyewear and eyecare room.

He leads a group of media technique, media preparation, media acquiring and media execution professionals who collaboratively guarantee that project objectives are accomplished in order to make the most of involvements and ROI. Lauren's job in digital and media began in the 90's, just as electronic became a feasible advertising and marketing network.

While at Underscore, she spent 3 years teaching Search Engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years back, when they identified just how to map Nielsen information to Yahoo's target market base and prove out ROI from Fortress Surgeon Digital Marketing media to retail purchase.