Citadel, a specialist electronic advertising and marketing firm, announces an increased search engine optimization service for cosmetic surgeons, focusing on on-line visibility, person involvement, and technique growth. In her previous function as VP of Biddable Media Daga concentrated on the advertising of wellness & wellness brand names through all lifecycle stages: starting from professional trial recruitment projects, through the pre-launch market-shaping, launch and marketing stage, finishing with license expiration and marketing sunsetting.

A 25-year expert in the health care advertising and marketing space, Tracey started her job as a company account person for a variety of pharma brands and later headed the Fortress Surgeon Digital Marketing initiative to introduce a first-of-its kind site in the eyewear and eyecare space.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic distinction in the industry. She believes Underscore is the version for exactly how media and advertising and marketing agencies should, and will, develop in the future.

While at Underscore, she invested 3 years instructing Online search engine Marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years ago, when they figured out just how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail purchase.