Fortress Surgeon Digital Marketing, a specialist digital advertising firm, announces an expanded SEO service for plastic surgeons, focusing on online exposure, patient involvement, and method development. In her previous function as VP of Biddable Media Daga specialized in the advertising of health & health brand names via all lifecycle phases: beginning with clinical trial recruitment projects, with the pre-launch market-shaping, launch and promotional phase, ending with license expiry and advertising sunsetting.

A 25-year expert in the medical care marketing and advertising space, Tracey started her career as a firm account individual for a range of pharma brand names and later on led the marketing initiative to introduce a first-of-its kind site in the eyeglasses and eyecare room.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental distinction in the market. She thinks Underscore is the version for how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she spent three years instructing Online search engine Marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years back, when they determined how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.