Citadel, a Fortress Surgeon Digital Marketing digital advertising company, introduces an increased SEO solution for cosmetic surgeons, concentrating on on-line exposure, person interaction, and method development. In her previous function as VP of Biddable Media Daga focused on the advertising of health and wellness & wellness brand names with all lifecycle phases: starting from medical trial employment projects, through the pre-launch market-shaping, launch and promotional phase, finishing with license expiry and advertising and marketing sunsetting.

Among things Martin enjoys most concerning his function is the chance to study and understand the nuances of both established and new markets, and through expanding his understanding of them try to find the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental distinction in the market. She thinks Underscore is the version for how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she invested three years showing Search Engine Marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they determined just how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail purchase.