Citadel, a cosmetic Fortress Surgeon Digital Marketing digital marketing agency, announces an increased search engine optimization solution for cosmetic surgeons, concentrating on on-line exposure, patient involvement, and method growth. Lauren's concentrate on ROI and enthusiasm for locating the critical information that change campaigns from good to excellent consist of developing a grand range multivariate test framework utilizing fractional factorial analysis for recognizing ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating an estimate strategy for predicting ROI prior to media investment.

A 25-year veteran in the healthcare marketing and advertising space, Tracey started her career as an agency account individual for a variety of pharma brand names and later headed the advertising effort to launch a first-of-its kind site in the eyeglasses and eyecare space.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental distinction in the sector. She believes Underscore is the model for how media and advertising and marketing firms should, and will, advance in the future.

While at Underscore, she spent 3 years educating Search Engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years back, when they identified just how to map Nielsen information to Yahoo's audience base and confirm out ROI from digital media to retail purchase.