Betting firms offered Premier League clubs double what alternative 'ethical' companies did for leading shirt sponsorship deals, Sportsmail can reveal.
The relationship between gambling and football was thrust into the spotlight last week following the Daily Mail's front page exclusive exposing the Football Association's streaming partnership with Bet365, who provided a live broadcast of 22 of the 32 FA Cup third-round ties.
But the huge financial incentives offered to top-flight clubs by betting firms make it very difficult for teams not to sign up.
Shirt sponsorship deals with some betting firms are twice as lucrative for top flight clubs
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One Premier League club, whose current shirt sponsorship deal is worth more than £7million per season, has said that the offer presented by the nearest non- betting competitor was worth half of their current contract with a gambling firm.
Other clubs have also said that previous offers from gambling companies have been significantly more lucrative than those of other firms without betting links.
As it stands, half the Premier League clubs have recognised betting companies as their leading shirt sponsors: West Ham (Betway), Everton (SportPesa), Wolves (ManBetX), Burnley (LoveBet), Crystal Palace (ManBetX), Newcastle (Fun88), Watford (Sportsbet.io), Aston Villa (W88), Bournemouth (M88), Norwich (Dafabet).
Only the traditional top six clubs in the Premier League, together with Leicester (King Power), Southampton (LD Sports), Sheffield United (USG) and Brighton (American Express) do not have direct betting company shirt sponsors.
Half of the Premier League clubs have betting companies as their leading shirt sponsors
Sources at numerous clubs sponsored by betting firms are aware of the sensitivities that encompass the relationship between football and betting — and would prefer shirt deals with companies with non-gambling companie
/>However, many of those clubs feel they have no realistic option but to accept the millions on offer from betting companies so as not to leave themselves short-changed and 다파벳도메인 at a disadvantage with their rivals
/>Given the fortunes available to the top six clubs through commercial deals, mid to low level Premier League clubs feel compelled to capitalise on every opportunity available to close the gap financially on England's elite clu
/>One source explained that despite the growing backlash towards betting companies' involvement in football — until 'more ethical' firms are able to get close to matching the money on offer, or the relevant governing bodies introduce a ban on such agreements, clubs are unlikely to reconsider such agreem
br />There is an acknowledgement from a host of clubs, though, that the issue will be discussed when their next shirt sponsorship deal is negoti
br />Many clubs say the issue will be discussed when their next shirt sponsorship deal is negotiated
br />It is, however, important to stress that Premier League sides have introduced measures to dampen the influence of their betting partners
br />West Ham's sponsors Betway, whose deal with the Hammers is worth £60m, offer compulsory training on responsible gambling to staff while they also impose self-regulation in terms of their bran
br />And one top-flight side refused to consider a partnership with Paddy Power last summer due to concerns over their infamously controversial marketing strate
br />Equally, junior replica shirts of clubs with betting sponsors are not sold with the branding while other sides do not place gambling adverts on merchandise likely to be viewed by chil
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FA CupPremier League
The relationship between gambling and football was thrust into the spotlight last week following the Daily Mail's front page exclusive exposing the Football Association's streaming partnership with Bet365, who provided a live broadcast of 22 of the 32 FA Cup third-round ties.
But the huge financial incentives offered to top-flight clubs by betting firms make it very difficult for teams not to sign up.
Shirt sponsorship deals with some betting firms are twice as lucrative for top flight clubs
RELATED ARTICLES
Previous
1
Next
FA DIG HEELS IN: Despite government calls, they WILL... FA risk backlash from TV partners with chief executive... FArcical! After betting furore, the FA now offer live Cup... MARTIN SAMUEL: The FA pitch themselves as guardians of...
Share this article
Share
One Premier League club, whose current shirt sponsorship deal is worth more than £7million per season, has said that the offer presented by the nearest non- betting competitor was worth half of their current contract with a gambling firm.
Other clubs have also said that previous offers from gambling companies have been significantly more lucrative than those of other firms without betting links.
As it stands, half the Premier League clubs have recognised betting companies as their leading shirt sponsors: West Ham (Betway), Everton (SportPesa), Wolves (ManBetX), Burnley (LoveBet), Crystal Palace (ManBetX), Newcastle (Fun88), Watford (Sportsbet.io), Aston Villa (W88), Bournemouth (M88), Norwich (Dafabet).
Only the traditional top six clubs in the Premier League, together with Leicester (King Power), Southampton (LD Sports), Sheffield United (USG) and Brighton (American Express) do not have direct betting company shirt sponsors.
Half of the Premier League clubs have betting companies as their leading shirt sponsors
Sources at numerous clubs sponsored by betting firms are aware of the sensitivities that encompass the relationship between football and betting — and would prefer shirt deals with companies with non-gambling companie
/>However, many of those clubs feel they have no realistic option but to accept the millions on offer from betting companies so as not to leave themselves short-changed and 다파벳도메인 at a disadvantage with their rivals
/>Given the fortunes available to the top six clubs through commercial deals, mid to low level Premier League clubs feel compelled to capitalise on every opportunity available to close the gap financially on England's elite clu
/>One source explained that despite the growing backlash towards betting companies' involvement in football — until 'more ethical' firms are able to get close to matching the money on offer, or the relevant governing bodies introduce a ban on such agreements, clubs are unlikely to reconsider such agreem
br />There is an acknowledgement from a host of clubs, though, that the issue will be discussed when their next shirt sponsorship deal is negoti
br />Many clubs say the issue will be discussed when their next shirt sponsorship deal is negotiated
br />It is, however, important to stress that Premier League sides have introduced measures to dampen the influence of their betting partners
br />West Ham's sponsors Betway, whose deal with the Hammers is worth £60m, offer compulsory training on responsible gambling to staff while they also impose self-regulation in terms of their bran
br />And one top-flight side refused to consider a partnership with Paddy Power last summer due to concerns over their infamously controversial marketing strate
br />Equally, junior replica shirts of clubs with betting sponsors are not sold with the branding while other sides do not place gambling adverts on merchandise likely to be viewed by chil
br />RELATED ARTICLE
br />Pre
b
br /
br />FA DIG HEELS IN: Despite government calls, they WILL... FA risk backlash from TV partners with chief executive... FArcical! After betting furore, the FA now offer live Cup... MARTIN SAMUEL: The FA pitch themselves as guardians o
br />Share this article
br />
br />
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