Fortress Surgeon Digital Marketing, a specialist electronic advertising agency, reveals a broadened SEO service for plastic surgeons, concentrating on online exposure, patient engagement, and technique development. Lauren's focus on ROI and interest for locating the critical information that transform campaigns from good to fantastic consist of establishing a grand range multivariate test structure using fractional factorial evaluation for comprehending ROI capacity in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating an estimate technique for predicting ROI prior to media investment.

A 25-year professional in the health care marketing and advertising area, Tracey began her profession as an agency account person for an array of pharma brand names and later on spearheaded the advertising and marketing effort to introduce a first-of-its kind portal in the glasses and eyecare space.

He leads a group of media technique, media preparation, media purchasing and media execution professionals that collaboratively make sure that project objectives are accomplished in order to maximize engagements and ROI. Lauren's career in electronic and media began in the 90's, equally as digital came to be a practical advertising and marketing channel.

While at Underscore, she spent 3 years teaching Internet search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years earlier, when they determined how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail purchase.