Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing company, reveals an expanded search engine optimization solution for cosmetic surgeons, concentrating on on-line exposure, individual involvement, and practice development. Lauren's focus on ROI and passion for locating the important information that change campaigns from great to excellent include creating a grand range multivariate test structure utilizing fractional factorial evaluation for recognizing ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing an estimate approach for forecasting ROI prior to media financial investment.

A 25-year veteran in the medical care advertising and marketing room, Tracey started her occupation as a firm account person for a selection of pharma brands and later on pioneered the marketing effort to launch a first-of-its kind website in the eyewear and eyecare area.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental distinction in the sector. She thinks Underscore is the model for just how media and advertising agencies should, and will, progress in the future.

While at Underscore, she spent 3 years instructing Online search engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years back, when they determined how to map Nielsen data to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.