Citadel, a doctor electronic advertising firm, introduces an increased search engine optimization service for cosmetic surgeons, concentrating on on-line presence, individual interaction, and practice development. In her previous function as VP of Biddable Media Daga focused on the advertising and marketing of health & wellness brands with all lifecycle stages: beginning with clinical test employment campaigns, through the pre-launch market-shaping, launch and promotional phase, ending with license expiry and marketing sunsetting.

A 25-year professional in the medical care advertising and marketing area, Tracey started her occupation as an agency account person for a range of pharma brands and later on spearheaded the marketing initiative to release a first-of-its kind portal in the eyeglasses and eyecare room.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a basic differentiation in the market. She thinks Underscore is the design for exactly how media and marketing firms should, and will, advance in the future.

While at Underscore, she spent 3 years showing Online search engine Advertising at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years ago, when they identified exactly how to map Nielsen data to Yahoo's target market base and show out ROI from Fortress Surgeon Digital Marketing media to retail purchase.