Fortress Surgeon Digital Marketing, a surgeon electronic advertising company, reveals an expanded search engine optimization service for plastic surgeons, concentrating on online presence, person interaction, and practice growth. Lauren's concentrate on ROI and interest for locating the crucial details that change projects from excellent to great consist of developing a grand scale multivariate test structure making use of fractional factorial evaluation for comprehending ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing an estimate strategy for anticipating ROI before media investment.

A 25-year professional in the medical care advertising and marketing area, Tracey began her job as a company account person for a variety of pharma brands and later on pioneered the marketing effort to introduce a first-of-its kind website in the eyeglasses and eyecare area.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, an essential differentiation in the industry. She believes Underscore is the version for how media and advertising firms should, and will, advance in the future.

While at Underscore, she invested 3 years educating Search Engine Marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years back, when they identified how to map Nielsen information to Yahoo's audience base and show out ROI from digital media to retail acquisition.