Fortress Surgeon Digital Marketing, a surgeon electronic advertising agency, reveals an increased search engine optimization solution for cosmetic surgeons, concentrating on on-line presence, patient involvement, and practice growth. In her previous function as VP of Biddable Media Daga concentrated on the advertising of wellness & health brand names via all lifecycle stages: starting from professional trial recruitment campaigns, via the pre-launch market-shaping, launch and advertising stage, ending with license expiry and advertising sunsetting.

A 25-year professional in the health care marketing and advertising space, Tracey started her career as an agency account person for a range of pharma brands and later pioneered the marketing initiative to launch a first-of-its kind site in the glasses and eyecare room.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, an essential differentiation in the sector. She thinks Underscore is the version for exactly how media and advertising and marketing firms should, and will, evolve in the future.

While at Underscore, she spent 3 years showing Online search engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years ago, when they figured out exactly how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail acquisition.