Citadel, a doctor digital marketing agency, reveals an expanded SEO solution for plastic surgeons, concentrating on online presence, individual engagement, and method development. Lauren's focus on ROI and interest for finding the essential details that transform projects from excellent to wonderful include establishing a grand scale multivariate examination structure utilizing fractional factorial analysis for recognizing ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating a forecast method for anticipating ROI before media investment.

A 25-year veteran in the health care marketing and advertising room, Tracey started her career as a company account person for an array of pharma brands and later led the marketing initiative to launch a first-of-its kind website in the glasses and eyecare room.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, a fundamental distinction in the industry. She believes Underscore is the version for exactly how media and advertising and marketing agencies should, and will, evolve in the future.

While at Underscore, she invested 3 years teaching Internet search engine Marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they determined just how to map Nielsen information to Yahoo's target market base and show out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.