Fortress Surgeon Digital Marketing, a surgeon digital advertising agency, announces an expanded search engine optimization solution for plastic surgeons, focusing on on-line presence, person engagement, and practice development. In her previous role as VP of Biddable Media Daga concentrated on the advertising of wellness & health brand names via all lifecycle stages: starting from scientific trial recruitment projects, through the pre-launch market-shaping, launch and marketing stage, ending with license expiration and marketing sunsetting.

A 25-year professional in the health care advertising and marketing space, Tracey started her occupation as a company account person for a variety of pharma brand names and later pioneered the marketing effort to introduce a first-of-its kind site in the glasses and eyecare room.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental distinction in the industry. She believes Underscore is the model for exactly how media and advertising companies should, and will, develop in the future.

While at Underscore, she invested 3 years instructing Search Engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years ago, when they figured out just how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail purchase.