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A 25-year expert in the medical care marketing and advertising area, Tracey began her profession as a company account person for a selection of pharma brand names and later pioneered the marketing effort to introduce a first-of-its kind website in the glasses and eyecare space.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, an essential differentiation in the market. She thinks Underscore is the version for exactly how media and advertising companies should, and will, advance in the future.

While at Underscore, she invested three years instructing Search Engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years back, when they figured out how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail purchase.