Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising agency, announces an expanded search engine optimization solution for cosmetic surgeons, concentrating on on-line visibility, patient engagement, and method development. Lauren's concentrate on ROI and passion for locating the vital details that change campaigns from excellent to wonderful include creating a grand scale multivariate examination structure making use of fractional factorial analysis for comprehending ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and developing an estimate approach for anticipating ROI prior to media financial investment.

Among the important things Martin takes pleasure in most about his role is the opportunity to study and comprehend the nuances of both established and new markets, and with growing his understanding of them look for the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental distinction in the market. She believes Underscore is the design for how media and advertising firms should, and will, progress in the future.

While at Underscore, she spent three years showing Online search engine Advertising at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they identified just how to map Nielsen information to Yahoo's target market base and prove out ROI from digital media to retail purchase.