Fortress Surgeon Digital Marketing, a specialist digital marketing agency, announces a broadened search engine optimization service for plastic surgeons, concentrating on online exposure, person engagement, and practice growth. Lauren's concentrate on ROI and interest for locating the crucial details that change campaigns from good to great include developing a grand scale multivariate examination framework using fractional factorial analysis for comprehending ROI capacity in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing a forecast strategy for anticipating ROI prior to media financial investment.

A 25-year professional in the medical care advertising and marketing space, Tracey started her job as an agency account person for a variety of pharma brands and later pioneered the advertising effort to introduce a first-of-its kind website in the glasses and eyecare space.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic distinction in the market. She thinks Underscore is the version for exactly how media and advertising and marketing agencies should, and will, evolve in the future.

While at Underscore, she spent three years instructing Internet search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years back, when they found out just how to map Nielsen information to Yahoo's audience base and verify out ROI from digital media to retail acquisition.