Fortress Surgeon Digital Marketing, a surgeon electronic marketing firm, reveals an expanded search engine optimization solution for plastic surgeons, concentrating on online presence, individual involvement, and technique development. In her previous duty as VP of Biddable Media Daga focused on the marketing of health & health brands through all lifecycle stages: beginning with medical test recruitment campaigns, via the pre-launch market-shaping, launch and advertising phase, finishing with license expiry and marketing sunsetting.

One of things Martin enjoys most about his function is the chance to research and understand the nuances of both well established and new markets, and with expanding his understanding of them seek the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's focus on information driven programs and ROI dimension, an essential differentiation in the sector. She believes Underscore is the model for just how media and advertising companies should, and will, advance in the future.

While at Underscore, she spent three years educating Search Engine Marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they figured out how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.