Fortress Surgeon Digital Marketing, a doctor digital marketing firm, reveals a broadened search engine optimization solution for plastic surgeons, concentrating on on-line visibility, person interaction, and technique development. Lauren's concentrate on ROI and passion for locating the vital information that transform projects from excellent to terrific consist of establishing a grand range multivariate test framework using fractional factorial evaluation for understanding ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing an estimate approach for anticipating ROI before media financial investment.

A 25-year veteran in the health care marketing and advertising space, Tracey started her job as an agency account individual for a range of pharma brand names and later pioneered the marketing initiative to launch a first-of-its kind website in the glasses and eyecare area.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a basic distinction in the industry. She believes Underscore is the design for just how media and advertising firms should, and will, develop in the future.

While at Underscore, she invested 3 years instructing Search Engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years back, when they identified just how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.