Fortress Surgeon Digital Marketing, a surgeon electronic advertising agency, introduces an increased search engine optimization service for cosmetic surgeons, focusing on on-line presence, client interaction, and technique growth. In her previous role as VP of Biddable Media Daga focused on the marketing of wellness & health brand names via all lifecycle phases: beginning with clinical test recruitment projects, with the pre-launch market-shaping, launch and promotional stage, finishing with license expiry and marketing sunsetting.

One of things Martin appreciates most concerning his duty is the opportunity to research study and recognize the nuances of both brand-new and established markets, and through expanding his understanding of them seek the Holy Grail of product-market fit.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, an essential differentiation in the industry. She thinks Underscore is the design for how media and marketing companies should, and will, advance in the future.

While at Underscore, she spent three years teaching Search Engine Marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years back, when they determined exactly how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail acquisition.