Citadel, a specialist electronic advertising firm, introduces an increased SEO service for plastic surgeons, focusing on on-line visibility, client involvement, and practice development. Lauren's focus on ROI and passion for finding the essential information that change projects from good to wonderful consist of establishing a grand scale multivariate test framework making use of fractional factorial analysis for understanding ROI possibility in Fortress Surgeon Digital Marketing media across Pfizer Rx brands within the Pfizer for Living profile, and developing a forecast method for forecasting ROI before media financial investment.

A 25-year veteran in the health care advertising and marketing area, Tracey started her job as a company account person for a range of pharma brand names and later headed the advertising effort to release a first-of-its kind portal in the eyeglasses and eyecare space.

He leads a group of media strategy, media planning, media purchasing and media implementation specialists that collaboratively ensure that campaign objectives are achieved in order to make the most of involvements and ROI. Lauren's career in electronic and media started in the 90's, equally as electronic became a viable advertising and marketing network.

While at Underscore, she invested 3 years educating Search Engine Marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years back, when they found out exactly how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail purchase.