Fortress Surgeon Digital Marketing, a doctor electronic advertising and marketing firm, introduces an increased SEO solution for cosmetic surgeons, focusing on on-line presence, individual involvement, and practice growth. Lauren's focus on ROI and passion for finding the important information that transform projects from good to terrific include creating a grand scale multivariate test framework making use of fractional factorial analysis for comprehending ROI capacity in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a projection strategy for predicting ROI prior to media financial investment.

One of things Martin enjoys most regarding his role is the possibility to research and recognize the subtleties of both recognized and brand-new markets, and through expanding his understanding of them look for the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, an essential differentiation in the market. She believes Underscore is the design for exactly how media and advertising companies should, and will, develop in the future.

While at Underscore, she spent 3 years teaching Search Engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years back, when they found out how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail purchase.