Fortress Surgeon Digital Marketing, a cosmetic surgeon digital marketing company, reveals an expanded search engine optimization service for plastic surgeons, concentrating on online exposure, client interaction, and practice development. Lauren's concentrate on ROI and interest for finding the important information that transform projects from good to wonderful consist of developing a grand range multivariate examination framework utilizing fractional factorial analysis for comprehending ROI capacity in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a forecast technique for anticipating ROI before media investment.

A 25-year expert in the health care advertising and marketing area, Tracey started her occupation as a company account individual for a selection of pharma brand names and later on spearheaded the advertising and marketing effort to introduce a first-of-its kind portal in the eyewear and eyecare space.

It was these early examinations that drove Underscore's focus on data driven programs and ROI dimension, a basic distinction in the industry. She thinks Underscore is the model for how media and advertising companies should, and will, develop in the future.

While at Underscore, she spent three years instructing Internet search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years ago, when they identified exactly how to map Nielsen data to Yahoo's target market base and confirm out ROI from digital media to retail purchase.