Citadel, a doctor Fortress Surgeon Digital Marketing advertising and marketing agency, announces an increased SEO service for cosmetic surgeons, concentrating on online visibility, client interaction, and practice growth. Lauren's focus on ROI and interest for finding the important information that transform projects from excellent to terrific include establishing a grand scale multivariate test framework making use of fractional factorial evaluation for recognizing ROI potential in digital media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a projection technique for anticipating ROI prior to media financial investment.

A 25-year veteran in the medical care advertising and marketing room, Tracey started her profession as a company account individual for a variety of pharma brand names and later spearheaded the marketing effort to introduce a first-of-its kind website in the glasses and eyecare area.

He leads a group of media method, media preparation, media buying and media execution specialists who collaboratively make certain that campaign goals are attained in order to maximize engagements and ROI. Lauren's job in digital and media started in the 90's, just as electronic came to be a sensible advertising channel.

While at Underscore, she invested 3 years showing Search Engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years ago, when they figured out exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail purchase.