Citadel, a fortress surgeon digital Marketing electronic advertising firm, introduces an expanded SEO service for plastic surgeons, focusing on on-line presence, client engagement, and technique growth. Lauren's concentrate on ROI and passion for finding the vital information that change campaigns from great to great include creating a grand range multivariate examination structure utilizing fractional factorial evaluation for understanding ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and creating a forecast strategy for forecasting ROI before media investment.

A 25-year veteran in the health care advertising and marketing room, Tracey began her profession as a company account person for an array of pharma brands and later on led the marketing initiative to launch a first-of-its kind website in the glasses and eyecare area.

He leads a team of media strategy, media planning, media buying and media execution experts who collaboratively ensure that campaign goals are accomplished in order to maximize interactions and ROI. Lauren's occupation in electronic and media started in the 90's, just as electronic ended up being a feasible advertising and marketing network.

While at Underscore, she invested 3 years showing Search Engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years ago, when they determined just how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail acquisition.