Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising and marketing firm, introduces a broadened search engine optimization service for cosmetic surgeons, concentrating on online visibility, client engagement, and practice development. In her previous duty as VP of Biddable Media Daga focused on the advertising of health and wellness & health brand names through all lifecycle stages: starting from scientific trial recruitment campaigns, through the pre-launch market-shaping, launch and promotional phase, finishing with patent expiration and advertising and marketing sunsetting.

Among the important things Martin delights in most concerning his role is the opportunity to study and recognize the nuances of both well-known and new markets, and through growing his understanding of them look for the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, an essential differentiation in the market. She believes Underscore is the model for just how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she spent 3 years educating Online search engine Marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years back, when they determined how to map Nielsen information to Yahoo's audience base and show out ROI from digital media to retail acquisition.