Fortress Surgeon Digital Marketing, a doctor electronic advertising agency, reveals an increased search engine optimization service for plastic surgeons, focusing on online exposure, individual involvement, and practice growth. Lauren's focus on ROI and interest for finding the essential details that transform projects from excellent to fantastic consist of creating a grand range multivariate examination framework utilizing fractional factorial analysis for understanding ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and developing an estimate method for forecasting ROI before media investment.

A 25-year veteran in the health care advertising and marketing area, Tracey began her profession as a firm account individual for a range of pharma brand names and later led the advertising and marketing effort to introduce a first-of-its kind website in the eyewear and eyecare area.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, a basic distinction in the market. She thinks Underscore is the design for how media and advertising and marketing companies should, and will, progress in the future.

While at Underscore, she invested three years instructing Internet search engine Advertising at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years back, when they determined just how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail purchase.