Fortress Surgeon Digital Marketing, a doctor electronic advertising company, introduces an increased SEO service for cosmetic surgeons, focusing on online exposure, person interaction, and method growth. Lauren's focus on ROI and enthusiasm for finding the critical details that change projects from good to wonderful consist of establishing a grand scale multivariate examination structure using fractional factorial evaluation for understanding ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating a projection strategy for predicting ROI prior to media investment.

A 25-year professional in the health care advertising and marketing space, Tracey began her career as a firm account person for a range of pharma brand names and later spearheaded the advertising initiative to launch a first-of-its kind website in the glasses and eyecare space.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, a basic differentiation in the industry. She thinks Underscore is the model for how media and advertising companies should, and will, develop in the future.

While at Underscore, she invested 3 years educating Internet search engine Advertising at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they identified just how to map Nielsen information to Yahoo's audience base and verify out ROI from digital media to retail purchase.