Fortress Surgeon Digital Marketing, a cosmetic surgeon digital marketing firm, reveals a broadened search engine optimization service for plastic surgeons, concentrating on on-line presence, person engagement, and method growth. In her previous role as VP of Biddable Media Daga concentrated on the marketing of health & wellness brand names via all lifecycle phases: beginning with clinical trial recruitment campaigns, through the pre-launch market-shaping, launch and promotional phase, ending with patent expiry and advertising sunsetting.

A 25-year professional in the healthcare advertising and marketing room, Tracey began her job as a firm account individual for a selection of pharma brand names and later on led the advertising and marketing initiative to introduce a first-of-its kind site in the eyewear and eyecare space.

It was these very early tests that drove Underscore's focus on information driven programs and ROI dimension, a basic differentiation in the market. She believes Underscore is the design for exactly how media and advertising firms should, and will, develop in the future.

While at Underscore, she invested 3 years showing Online search engine Advertising at the WSE College in Krakow. Among her faves memories of working at Underscore was years earlier, when they figured out how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.