Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing company, introduces an increased search engine optimization service for plastic surgeons, concentrating on on-line exposure, person interaction, and practice growth. Lauren's concentrate on ROI and passion for locating the important details that transform campaigns from good to fantastic include establishing a grand scale multivariate examination structure making use of fractional factorial evaluation for understanding ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living profile, and establishing an estimate technique for anticipating ROI before media investment.

A 25-year expert in the healthcare marketing and advertising area, Tracey started her occupation as an agency account individual for a variety of pharma brands and later headed the advertising and marketing initiative to release a first-of-its kind site in the eyeglasses and eyecare area.

He leads a team of media technique, media preparation, media buying and media execution professionals who collaboratively make certain that project objectives are achieved in order to make best use of involvements and ROI. Lauren's occupation in electronic and media began in the 90's, just as electronic came to be a feasible marketing network.

While at Underscore, she invested 3 years teaching Online search engine Advertising at the WSE College in Krakow. Among her favorites memories of working at Underscore was years ago, when they found out how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.