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A 25-year veteran in the medical care marketing and advertising room, Tracey began her occupation as a firm account person for an array of pharma brands and later on spearheaded the advertising effort to introduce a first-of-its kind site in the eyeglasses and eyecare space.

It was these early tests that drove Underscore's focus on information driven programs and ROI dimension, an essential differentiation in the sector. She thinks Underscore is the design for exactly how media and marketing firms should, and will, progress in the future.

While at Underscore, she spent three years instructing Online search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they found out exactly how to map Nielsen data to Yahoo's audience base and verify out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.