Fortress Surgeon Digital Marketing, a doctor electronic marketing firm, announces an increased search engine optimization service for plastic surgeons, concentrating on online exposure, person interaction, and practice growth. Lauren's focus on ROI and passion for locating the important details that change campaigns from great to fantastic include establishing a grand range multivariate test framework using fractional factorial evaluation for understanding ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and creating an estimate technique for predicting ROI prior to media investment.

One of the important things Martin delights in most about his duty is the possibility to research and recognize the subtleties of both brand-new and well-known markets, and via growing his understanding of them look for the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a basic differentiation in the industry. She believes Underscore is the design for just how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she invested three years educating Search Engine Advertising at the WSE College in Krakow. Among her favorites memories of working at Underscore was years ago, when they determined how to map Nielsen data to Yahoo's audience base and verify out ROI from digital media to retail acquisition.