Fortress Surgeon Digital Marketing, a cosmetic surgeon digital marketing company, announces an expanded search engine optimization service for cosmetic surgeons, focusing on on-line visibility, client involvement, and method growth. Lauren's focus on ROI and enthusiasm for locating the critical details that transform projects from great to great consist of developing a grand range multivariate test structure using fractional factorial evaluation for recognizing ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing an estimate approach for forecasting ROI prior to media investment.

A 25-year professional in the healthcare marketing and advertising room, Tracey began her job as a firm account person for a range of pharma brand names and later headed the advertising initiative to release a first-of-its kind site in the eyewear and eyecare room.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic distinction in the industry. She thinks Underscore is the model for how media and marketing firms should, and will, advance in the future.

While at Underscore, she invested three years educating Internet search engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years back, when they figured out exactly how to map Nielsen information to Yahoo's target market base and prove out ROI from digital media to retail acquisition.