Citadel, a specialist Fortress Surgeon Digital Marketing advertising and marketing company, introduces an increased search engine optimization service for plastic surgeons, focusing on online exposure, patient engagement, and technique growth. Lauren's concentrate on ROI and enthusiasm for locating the essential information that change projects from great to great consist of developing a grand range multivariate examination framework using fractional factorial analysis for comprehending ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and developing a forecast approach for forecasting ROI before media financial investment.

A 25-year veteran in the health care marketing and advertising room, Tracey started her career as an agency account person for a range of pharma brands and later pioneered the advertising effort to release a first-of-its kind portal in the eyeglasses and eyecare room.

He leads a team of media approach, media preparation, media acquiring and media execution experts that collaboratively make sure that campaign objectives are accomplished in order to maximize roi and interactions. Lauren's career in electronic and media began in the 90's, equally as digital ended up being a feasible advertising channel.

While at Underscore, she spent three years instructing Online search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years back, when they determined just how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail purchase.