Citadel, a specialist Fortress Surgeon Digital Marketing advertising and marketing company, announces an expanded SEO solution for cosmetic surgeons, concentrating on online presence, person involvement, and practice growth. Lauren's concentrate on ROI and interest for finding the critical information that change projects from great to excellent consist of establishing a grand scale multivariate test framework utilizing fractional factorial evaluation for understanding ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and creating a projection technique for predicting ROI before media investment.

A 25-year professional in the health care marketing and advertising area, Tracey began her occupation as a firm account individual for a selection of pharma brand names and later headed the marketing effort to release a first-of-its kind site in the eyeglasses and eyecare space.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, an essential distinction in the sector. She believes Underscore is the design for just how media and advertising and marketing companies should, and will, progress in the future.

While at Underscore, she invested 3 years instructing Internet search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years earlier, when they determined just how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail acquisition.