Citadel, a doctor Fortress Surgeon Digital Marketing marketing agency, introduces an expanded SEO service for plastic surgeons, concentrating on online exposure, client engagement, and method growth. Lauren's concentrate on ROI and passion for finding the crucial details that change campaigns from great to wonderful include developing a grand range multivariate examination structure utilizing fractional factorial evaluation for understanding ROI capacity in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing an estimate technique for anticipating ROI before media financial investment.

A 25-year expert in the medical care marketing and advertising room, Tracey began her career as an agency account individual for a selection of pharma brand names and later on headed the marketing effort to release a first-of-its kind site in the eyeglasses and eyecare area.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic distinction in the sector. She thinks Underscore is the design for how media and marketing companies should, and will, develop in the future.

While at Underscore, she invested three years teaching Internet search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years earlier, when they identified exactly how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.