Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing firm, announces an expanded search engine optimization solution for plastic surgeons, focusing on on-line exposure, person involvement, and practice development. In her previous function as VP of Biddable Media Daga concentrated on the marketing of health & wellness brand names via all lifecycle stages: beginning with clinical trial recruitment projects, through the pre-launch market-shaping, launch and marketing phase, finishing with patent expiry and advertising sunsetting.

A 25-year expert in the healthcare advertising and marketing space, Tracey began her job as a company account individual for a range of pharma brand names and later pioneered the advertising effort to introduce a first-of-its kind site in the glasses and eyecare space.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, a basic distinction in the sector. She thinks Underscore is the version for how media and advertising agencies should, and will, advance in the future.

While at Underscore, she spent three years educating Online search engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years earlier, when they figured out just how to map Nielsen data to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.