Citadel, a Fortress Surgeon Digital Marketing electronic marketing company, reveals an expanded SEO service for plastic surgeons, focusing on on-line presence, patient interaction, and method growth. Lauren's concentrate on ROI and enthusiasm for discovering the essential information that transform projects from good to excellent consist of developing a grand scale multivariate examination structure utilizing fractional factorial evaluation for comprehending ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and developing a forecast approach for forecasting ROI prior to media investment.

One of the important things Martin enjoys most about his role is the opportunity to research and understand the nuances of both well established and brand-new markets, and via growing his understanding of them look for the Holy Grail of product-market fit.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a fundamental differentiation in the industry. She thinks Underscore is the version for how media and advertising and marketing agencies should, and will, develop in the future.

While at Underscore, she spent 3 years educating Internet search engine Advertising at the WSE College in Krakow. Among her faves memories of working at Underscore was years ago, when they identified how to map Nielsen information to Yahoo's target market base and prove out ROI from digital media to retail purchase.