Fortress Surgeon Digital Marketing, a specialist electronic advertising and marketing firm, introduces a broadened search engine optimization solution for plastic surgeons, concentrating on online exposure, person engagement, and practice development. In her previous role as VP of Biddable Media Daga focused on the advertising of wellness & health brand names through all lifecycle stages: starting from scientific trial recruitment projects, via the pre-launch market-shaping, launch and promotional phase, finishing with license expiry and advertising sunsetting.

Among the things Martin enjoys most regarding his role is the chance to study and recognize the subtleties of both new and established markets, and with expanding his understanding of them try to find the Holy Grail of product-market fit.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic differentiation in the sector. She thinks Underscore is the model for just how media and advertising companies should, and will, evolve in the future.

While at Underscore, she invested 3 years instructing Internet search engine Advertising at the WSE College in Krakow. Among her faves memories of working at Underscore was years back, when they identified just how to map Nielsen data to Yahoo's target market base and show out ROI from digital media to retail acquisition.