Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic marketing company, announces a broadened search engine optimization service for plastic surgeons, focusing on on-line exposure, person involvement, and method growth. Lauren's focus on ROI and passion for finding the vital information that change projects from good to wonderful include creating a grand scale multivariate examination framework utilizing fractional factorial evaluation for comprehending ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and establishing an estimate technique for forecasting ROI prior to media financial investment.

A 25-year veteran in the healthcare advertising and marketing space, Tracey began her job as a firm account person for a selection of pharma brand names and later headed the advertising and marketing effort to release a first-of-its kind site in the eyewear and eyecare area.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the industry. She believes Underscore is the design for just how media and marketing agencies should, and will, advance in the future.

While at Underscore, she invested three years teaching Online search engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years back, when they found out how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.