Fortress Surgeon Digital Marketing, a doctor electronic advertising and marketing company, introduces an increased search engine optimization service for cosmetic surgeons, focusing on online presence, patient engagement, and practice growth. In her previous duty as VP of Biddable Media Daga specialized in the marketing of health & health brands with all lifecycle stages: beginning with scientific test employment campaigns, via the pre-launch market-shaping, launch and advertising phase, ending with license expiration and advertising and marketing sunsetting.

A 25-year professional in the health care advertising and marketing room, Tracey began her profession as an agency account individual for a selection of pharma brand names and later spearheaded the marketing initiative to introduce a first-of-its kind website in the eyewear and eyecare area.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, a fundamental distinction in the industry. She believes Underscore is the model for just how media and marketing firms should, and will, advance in the future.

While at Underscore, she invested 3 years educating Search Engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years back, when they determined just how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.