Citadel, a specialist electronic advertising company, reveals a broadened search engine optimization solution for cosmetic surgeons, concentrating on on-line visibility, individual engagement, and practice growth. Lauren's focus on ROI and enthusiasm for finding the critical details that change projects from excellent to excellent consist of creating a grand range multivariate examination structure making use of fractional factorial evaluation for recognizing ROI possibility in Fortress Surgeon Digital Marketing media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing a forecast approach for forecasting ROI prior to media investment.

A 25-year veteran in the medical care advertising and marketing area, Tracey began her occupation as a firm account person for an array of pharma brand names and later on headed the advertising initiative to introduce a first-of-its kind website in the eyewear and eyecare area.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a basic distinction in the market. She believes Underscore is the design for just how media and marketing firms should, and will, evolve in the future.

While at Underscore, she spent 3 years instructing Search Engine Advertising at the WSE College in Krakow. Among her faves memories of operating at Underscore was years ago, when they determined how to map Nielsen information to Yahoo's target market base and verify out ROI from digital media to retail acquisition.