Fortress Surgeon Digital Marketing, a surgeon electronic marketing firm, introduces an expanded search engine optimization solution for plastic surgeons, focusing on on-line presence, individual engagement, and method growth. Lauren's focus on ROI and passion for finding the critical information that change campaigns from good to great consist of developing a grand range multivariate examination structure utilizing fractional factorial analysis for understanding ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a forecast approach for anticipating ROI prior to media investment.

A 25-year expert in the healthcare marketing and advertising space, Tracey started her occupation as a firm account individual for an array of pharma brands and later on headed the advertising initiative to launch a first-of-its kind site in the eyewear and eyecare room.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, a basic distinction in the industry. She believes Underscore is the model for how media and advertising and marketing firms should, and will, progress in the future.

While at Underscore, she invested three years instructing Search Engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years ago, when they figured out how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail purchase.