Fortress Surgeon Digital Marketing, a doctor electronic marketing agency, introduces an expanded search engine optimization service for plastic surgeons, concentrating on on-line presence, client engagement, and practice growth. Lauren's focus on ROI and enthusiasm for finding the important information that change projects from excellent to fantastic include creating a grand scale multivariate examination framework using fractional factorial analysis for comprehending ROI possibility in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and creating a forecast technique for predicting ROI before media financial investment.

A 25-year professional in the healthcare advertising and marketing space, Tracey began her job as a firm account individual for a variety of pharma brands and later headed the advertising effort to introduce a first-of-its kind website in the eyeglasses and eyecare area.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, a basic differentiation in the sector. She believes Underscore is the version for how media and advertising agencies should, and will, evolve in the future.

While at Underscore, she spent 3 years showing Online search engine Marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they found out just how to map Nielsen information to Yahoo's audience base and show out ROI from digital media to retail purchase.