Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing agency, introduces a broadened SEO service for cosmetic surgeons, focusing on online exposure, person interaction, and practice development. Lauren's concentrate on ROI and enthusiasm for locating the important details that change projects from great to wonderful include creating a grand scale multivariate examination structure utilizing fractional factorial analysis for comprehending ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a forecast strategy for predicting ROI before media investment.

A 25-year veteran in the healthcare advertising and marketing room, Tracey started her career as an agency account person for an array of pharma brand names and later pioneered the marketing initiative to release a first-of-its kind website in the eyeglasses and eyecare room.

He leads a team of media method, media planning, media buying and media implementation experts that collaboratively make sure that project objectives are attained in order to take full advantage of roi and involvements. Lauren's profession in electronic and media began in the 90's, just as digital came to be a practical marketing channel.

While at Underscore, she invested 3 years educating Search Engine Marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years ago, when they identified exactly how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail acquisition.