As we surf our social media feeds or visit websites, we encounter scores of designs ranging from vintage and eclectic to soft efficient validation and verification soothing. Meanwhile great design can capture our attention with us, there are key principles that set great designers apart from the ordinary masses. One of the key elements that great designers master and appreciate is credibility.

Trust is the base upon which great design is established. It refers to the trust and confidence that a design inspires in its audience. Trust can be either either explicit or implicit.


Here are the key takeaways that great designers understand about trust:

Compelling storytelling is crucial to establishing credibility. Great designers know that a engaging narrative can transport audience in a distinctive world, create an emotional connection between the viewer and the brand, or ignite emotions.


Consistency is key to credibility. Whether it's a company's identity, a product's design, or a service's quality, consistency fosters confidence. Great designers understand that a unified visual language not only establishes recognition but also implies a feel of reliability.


Imagery play a significant role in establishing credibility. Great designers understand that the right photographs, typography, and color schemes can convey a sense of quality and expertise.


Authenticity is yet another essential element of credibility. Great designers understand that viewers are skeptical and want to know what a brand stands for.


Empathy is a crucial aspect of credibility. Great designers know that viewers are not just looking for a service; they're looking for an experience.


In today's fast-paced world, great designers understand that this demands a more focused and approach to design. By prioritizing credibility, they can resonate with their audience. Whether it's a dazzling visual identity, an effective storytelling approach, or a deeply empathetic design strategy, great designers know that credibility is the foundation upon which all great design is established.